I thought my work was done when I made the case that you needed photo blog. Then the questions started coming. Where should we build it?
In episode 48 of the Shutterbug Life podcast, we discussed why photographers need to have your own blog and website.
In episode 56 of the Shutterbug Life podcast, we talked about the role it plays in creating a platform to tell your story.
In this video, I look at a number of different scenarios and the best blogging platform for each.
You want to show off your photos in a blog format
This is a very simple cloud-based platform. I love that their templates showcase your images very big and beautiful. You can tell that they designed them with photographers in mind.
Squarespace is so easy, you can have your website set up in less than 30 minutes. Don't believe it? Watch me create a website in real time here.
You want to create a website & blog to sell prints & client photos
Both of these options allow you to set up a beautiful website and blog, complete with client galleries. Whether you sell prints or photos to clients, you can sell right from your website. Clients log in and see their images, choose the ones they like and send them out to print. The photos are marked up with your custom pricing and fulfillment completed by a third-party printing service.
You want to sell your services as a full-time professional photographer
PhotoShelter is built to power commercial and editorial photography businesses. In addition to having similar feature sets to the others, they offer complementary services to help promote you to buyers. If your focus is editorial, they help promote and license your photos to buying organizations.
I love their extensive library of free business guides on just about every topic imaginable.
You want the flexibility to do all those things & more
Wordpress powers most of the web's blogs and websites. It is built on an open source platform. You purchase your hosting separately and install the Wordpress. Customize your site with a theme created by any of the countless developers who build options for Wordpress. You can also increase functionality with Plugins for just about any capability.
Be prepared to do some tinkering under the hood. When you mix themes and plugins from different sources, you might need to do some troubleshooting on your own. There is no one customer service window on open source software. You will have to diagnose yourself or get some help from a developer.
You want to show & sell images in galleries
I didn't discuss this on the video, but Pixieset is a great option if you just need to add on a client photo gallery. Let's say you already have a blog or website and don't want to move the whole thing just to offer photos to a client. Use Pixieset as an add on service.