When Karin Markert ventured out into the rain one September afternoon, she was only hoping to capture some interesting weather photos. To her surprise, her image of the Old Guard at the Tomb of the Unknown Soldier went viral, attracting almost 1 billion views in a week.
The popularity was fueled by an incorrect caption that identifyied the photo as being taken during Hurricane Sandy. From Facebook to Pinterest and thorough email, Karin's photo, and its inherent patriotic message spread, most without any credit to the photographer.
How does that happen? In this podcast, I talk with Karen to learn more about her story. In our conversation, she shares:
How did she happen to take the photo that became so popular?
Why and how does she think it went viral?
Where around the world has the photo been seen?
What did she learn about social media, enforcing her copyright and protecting her photos?
What would she do differently, knowing what she knows now?
During our conversation, Karin mentioned that she is now selling prints of her photo at CafePress and donating all of the profits to military support organizations. You can visit her store here.
Karin also says her case study is featured in the Poynter Institute's New Ethics of Journalism.
What are you doing to protect your images in social media and online? Share your views in the comments below.