PhotoCoach Radio - How to take pictures that sell your products

Episode 003 explores how entrepreneurs can take better pictures to showcase their products and motivate sales.

Coaching Conversation

How do I take pictures that help me sell my products online? That was the question Juanita Taylor asked during our coaching conversation. As owner of NitaT Designs, Juanita sews custom products that she offers from her webiste. For many business owners, your webiste is your storefront, and the quality of your photos often determines whether your potential customer clicks to buy or cancels the page.

Juanita and I discussed a number of techniques to take pictures that present her product in a way that captures attention and motivates behavior.

Camera Bag

Last weekend, I attended Photoshop World Expo, where I found a great subject for our camera bag segment, the Expodisc. If you've ever struggled with getting accurate color on your photos, this is an accessory you will want to consider. I talk with John Baker, vice president and general counsel of Expoimaging, Inc., about their product.

Inspiration

Photoshop World presentations by Jay Maisel and David Ziser, as well as an age old quote from Brooks Atkinson, all converge for our parting inspiration.

Show links

NitaT Designs - Custom sewing, crafting and design

ExpoDisc - Professional digital white balance filter

Jay Maisel - Presented "Light, Color and Gesture"

David Ziser - Presented "Learning to see differently"

Join the conversation

If you would like to send me a question for a coaching conversation, you can either use this form or email radio@photocoachpro.com. Hope to hear from you soon!

Note: I link through my affiliate relationships. If you find the advice helpful, please support the show by using these links to either buy from B&H Photo Video or rent from Borrowlenses.

Listen to episode 003