Episode 003 explores how entrepreneurs can take better pictures to showcase their products and motivate sales.
How do I take pictures that help me sell my products online? That was the question Juanita Taylor asked during our coaching conversation. As owner of NitaT Designs, Juanita sews custom products that she offers from her webiste. For many business owners, your webiste is your storefront, and the quality of your photos often determines whether your potential customer clicks to buy or cancels the page.
Juanita and I discussed a number of techniques to take pictures that present her product in a way that captures attention and motivates behavior.
Last weekend, I attended Photoshop World Expo, where I found a great subject for our camera bag segment, the Expodisc. If you've ever struggled with getting accurate color on your photos, this is an accessory you will want to consider. I talk with John Baker, vice president and general counsel of Expoimaging, Inc., about their product.
Photoshop World presentations by Jay Maisel and David Ziser, as well as an age old quote from Brooks Atkinson, all converge for our parting inspiration.
NitaT Designs - Custom sewing, crafting and design
ExpoDisc - Professional digital white balance filter
Jay Maisel - Presented "Light, Color and Gesture"
David Ziser - Presented "Learning to see differently"
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