Apple really knows how to tug at the heart strings. Just when I was getting used to the noise and clamor of the other smart phone ads, Apple drops this gem called Happy Holidays.
It features a teenage boy, constantly clutching his iPhone during his family's holiday activities. I won't give away the ending, but it resonated with me.
Photography isn't just a gift, it can be your gift. Something to think about during the holiday season.
Just for good measure, Apple released the full version of his video. ;-)