Don't you love when a company creates a problem for their best customers that the faithful just can't talk them into fixing? Then, when they finally get around to addressing the problem, they make it sound like it was their idea all along?
This is Nikon's announcement that they are adding vibration reduction to its 24-70 mm lens. For YEARS loyal, faithful, and casual Nikonians have been begging Nikon to add VR to this popular lens.
For years Nikon refused.
It was so obvious an oversight that Tamron released their 24-70 mm with an image stabilizer. When I stopped at the PhotoPlus Expo Tamron booth and asked why someone should buy their 24-70 mm lens and not Nikon's, that was Tamron's chief talking point.
"Stabilization is built into the lens, unlike the Nikon alternative," said the cheerful Tamron representative. "I know Nikon users have complained for years that they wanted a vibration reduction option on the 24-70, to which Nikon has constantly resisted."
Even the competition knew VR was a no brainer.
Why was this important? Nikon's 24-70 mm f/2.8 hails as one of their premier lenses. In fact, many photographers regard it as part of Nikon's holy trinity, with the 14-24 mm and 70-200 mm on either side of the focal length range.
The 24-70 mm has great glass and a perfect mid zoom range. It is my go to event photography lens. It was only missing one thing, stabilization.
And this week Nikon's announcement admitted what we'd known all along.
"To complete the evolution, the AF-S NIKKOR 24-70mm f/2.8E ED VR also includes Nikon's Vibration Reduction image stabilization technology. It reduces camera shake and vibration up to ~4.0 stops*," Nikon says on its sales page. "Capture sharp, steady handheld stills and HD videos, and shoot at slower shutter speeds in low-light situations without sacrificing sharpness. Versatility, enhanced."
That's why we have been requesting it, Nikon!
When someone finally makes a decision that you've been asking them to make for years, you aren't excited anymore. Rather than saying hallelulijah, you can only muster an exasperated response.
Bout flipping time!