How to use an editorial calendar to create your blogging and social media posts more efficiently.Read More
It's the Mount Rushmore debate. I frequently hear sports talk show hosts throw out the question, "who would be on your Mount Rushmore" for (choose any sport or team here).
This week, I heard a version of that question posed to the Supreme Court nominee. Who are your legal heroes?
That got me thinking. Who are my photography heroes? Who are yours? And why?
In the Mount Rushmore thinking, you usually limit it to the heroes list to four options, but since I am a fan of the rule of odds, I prefer the five heroes question. Here are my candidates.Read More
When I started this business seven years ago, I thought I could never find a better job in the world. It looks like I might have been wrong.
I have been offered the opportunity to lead Canon Live Learning for Canon USA.Read More
Several years ago, I followed up on what I thought was a great lead for my photography business. I crafted a warm introductory email and requested that we schedule a phone conversation.
Then came the response that totally deflated me.
"Just send your prices."
Like many photographers, that was the very last thing I wanted to do. I didn't want to talk about prices before I had a chance to understand the full scope of their needs. I didn't want to quote a price before I had an opportunity to have a conversation. After all, once he knew my prices, he could just leave before I had a chance to show how I could help them.
After going back and forth a few times by email, I sent some prices. As I suspected, he disappeared.
The moral of the story is not what you might expect. Just show your prices on your website.Read More
I think by now we have all consumed a seemingly endless parade of street photography photos that are nothing more than images of people walking. Or staring at their mobile phones.
In fact, if we are all honest we know that we have probably contributed some of those photos ourselves. We can do better. Yes, I'm saying we.
We just need to consider these five reasons we are missing the mark and work together to improve the quality of street photos we create and share. I have some ideas in this video.Read More
Back in 199something — during the early days of the web — I asked a friend who owned a ad agency how I could create my own website.
He flashed a salesman’s smile and said “It’s so easy, Lynford.”
“All you have to do is get a designer to create your design for you. Then you need to find a developer to turn that design into a web template. Then you add all of your own content. Then you need to find someone who will maintain it for you.”
But what if I want to do it myself?
“If you can do all of that yourself, then good luck,” he shrugged.
That was then.
These days it’s so much simpler to create a website. And as a photographer who wants to get your work seen, you really should have a site of your own.
Here’s a roundup of my best posts to help you build your own photography blog and website.Read More
What guidance can you give us regarding releases? Both for people (for instance, if they are potentially identifiable) and locations (for instance, trademarked property, federal property)? I seem to recall this gets complicated. What if it’s a crowd such as demonstrators in DC? Assuming a release is required, as a practical matter do you obtain it during the shoot?Read More
Any parent knows hearing that question from your teen arouses your curiosity. The conversation can go so many different ways.
My teenager asked to talk about how he could improve his photography and eventually begin to create videos. He had a new DSLR, flash, and other toys that he was now ready to put to work.
My advice to him is a simple approach that can work for your teenager as well. Follow the three Ps - passion, produce and principles.
I've never met Joe Edelman. I don't know him, and I'm pretty sure he doesn't know me. I do know that he has some great ideas on how photographers can use social media effectively, and since he has been social about his ideas, I can share them with you.
That's how social media works in a nutshell. Obviously, there are the details — tactics, strategies, and platforms you should choose.
Joe lays them out in this two-part Youtube series. If I were going to create a tutorial, I'd probably be saying the very same things. Since he has explained it so eloquently, I'll let him do the work.Read More
Our NY Meetup celebrated our first anniversary by going back to Grand Central Terminal. Steve Rosenbach and I hosted our very first gathering at GCT to kick off the new venture.Read More