So you decided to create your photography blog, but something still isn't right. Maybe you only hear crickets when you post. Maybe you aren't getting the feedback you'd hoped from your visitors. You're not sure exactly what is going wrong, but something needs to change.
Here are 13 common mistakes photographers make when starting blogs. Let's see where we all measure up with our efforts.
Listen to the podcast
TAKE MY ONE-QUESTION SURVEY
1. No Niche or focus area
What do you want to be known for? When your blog has focus, it helps visitors know what to expect. It helps you build your audience.
2. Clever blog name that no one understands
I once created a blog named Azure Gallery. I thought it was clever, but it confused everyone who saw it? No one knew what it meant, and honestly, I didn't either. Better idea. Use a name that gives your visitors some clue about whose work they will see or what they should expect.
3. Not showing your best photos
Here's a good chance to repeat this advice. Nobody wants to see all your photos from any shoot. Keep up the quality of your blog by only showing your best one to three photos from each shoot.
4. Making it only about you
This might be difficult to hear. Just because people come to your blog doesn't mean they care about you. They want to be entertained or informed. They care about themselves. Think about your blog as a vehicle for service, and you will win their hearts.
5. Having an unrealistic posting schedule
The people who think you have to publish daily don't have the same schedule that you do. For most people, daily posting is a recipe for burnout. Pick something a little more conservative, whether weekly or monthly. The key is consistency and quality.
6. Boring blog post titles
Just like your blog name, your post title should be something that might give clues as to the content. In episode 73, Emily told us that she chooses blog titles that might work well in search engines. As a result, when people are searching for photos on her topics, Emily's photos almost show up first.
7. Thinking if you post it, they will come
Just because you post a blog, don't expect droves of people to beat a path to your door. You still need to go out and invite people over. That means good old-fashioned marketing.
8. Thinking if they came one, they will come back
Just because someone visits your blog, it doesn't mean they will find their way back. I have visited some awesome blogs and never been back. I forgot where I found them. I forgot to bookmark them. But, as much as I enjoyed them, I haven't been back.
9. Not collecting emails from your visitors
If you want someone to come back to your blog, the best thing you can do is send them an email with each post. That means you have to ask for the email. That's the most important task for a blog and website.
10. Not responding to all your comments
You say hello to someone and they don't respond. You say hello again, and they don't respond. Do you ever talk to them again? Same deal with your blog.
11. Using poor grammar and punctuation
I know we are visual, but we do need to adhere to basic grammar and punctuation. Use this Grammarly app to check your post before you publish.
12. Not contributing to other blogs
You have to give to receive. Find other blogs that focus on your topic area, and leave thoughtful comments on their posts. It's good karma. It's good networking. It's good marketing for your own blog.
13. Not joining a community related to your topic area
There are Facebook groups, Google Plus communities, and Meetup groups around just about every interest. Find some that are aligned with your topic area and get active.