Several months ago, I got a call from a potential client. She worked in the marketing department of a camera manufacturer and wanted help creating a marketing plan for them. We talked about a coaching program that would help her conduct the market research for her plan.
"Have you done this kind of thing before," she asked?
Of course. I gave her some highlights of my resume and pointed her to some links. One of the links was to the work we have done together on Shutterbug Life.
On her next call to me, she was so excited. "I looked at your work, and you seem perfect for this!"
I had another situation with a big camera retailer. They were struggling to create an educational program for their customers. After a reviewing some of my ideas and links, they invited me in to talk about how I could help them. They were excited to get started, they said.
You all know how this one ends. I saw that Canon was looking for someone to lead their workshop and learning program. Canon must already know who they want for this, I thought. I sent them my stuff anyway.
I recount these three experiences for one reason. They could never have happened six years ago. These opportunities were available to me because I created and worked the marketing system I want to explain today. If you use it properly, it will help you show, share, or sell your images more efficiently. If you are are an emerging photography enthusiast, entrepreneur, or freelancer, it can help you cut through the clutter and attract the right people to your work.
Listen to the podcast
Why content marketing?
- Increase traffic to your website
- Be seen as a thought leader
- Build relationships with influencers
- Attract leads for sales
- Don't have to be overly pushy or salesy
- Website & blog
- Blog posts
- How-to videos
- Make your approach strategic (Remember Ep 045 randomness)
- Plan your content
- Purpose of the content
- How frequent
- Find and plan for obvious opportunities
- Invest two hours per week (072 - Emily Mitchell talked about how she blogged daily without investing a lot of time)
- Social media
- Guest post
- Email marketing
- Number of visitors to site
- Time spent on the page
- Click through to your site
- Emails collected
- Websites with no lead generation system
- Blogs that fail to engage and connect emotionally
- Dead ends - posts & pages with no call to action
- Sending traffic the wrong way - away from the website to social media
- Facebook and blogs that show little action or interaction
Enroll in the free training
With today's episode, you can begin to use them all to organize your efforts. In fact, I have organized them into a free training course for you. You can work through the steps. You will have the relevant episodes as well as the sections of my free platform webinar right when you need them. At the end of each section, you can use the Action Plan to get started working.
All of this is free to you today. There is no sales pitch. Just enroll and get to work.
Why do I do this?
- I noticed that these are the topics where I have seen the most people take action, and I am seeing you achieve some success.
- I am practicing what I preach. I have a unique skill and experience at the intersection of photography & marketing. I am carving out a niche there.
- I would like to organize the people who are serious about taking on this work into a community where we can all help each other grow.