She said I created more work for her.
That's what one of our listeners told me after she launched her new blog.
"I made the blog like you said. Now I don't know what to put on it. You just made more work for me," she said.
I get it. The empty canvas can be so intimidating. You created this living thing that you now need to feed. Did we just create more work?
Here's the good news. If you can write an email or a Facebook post, you have the skills you need to publish a blog. And it's a lot easier than you think.
Here are some ideas on blog topics. Use these to attract more viewers for your photography.
Listen to the podcast
Start with your Why
Justin and Mary show us how to do this one. In their promotional video, this wedding photographers couple shares their why.
You wash, and I'll dry. For us, this one simple statement has become much less a division of labor and more like a mantra for life. For how we take on the world together," Mary says in the voice over.
I see love because I have known love. I have been loved, quietly and fearlessly and without question. In the moments when it was most uncertain, in the times when it was most undeserved.
I believe in love. With my whole heart, I believe in love because I was first loved. And I loved in return.
We are Justin and Mary. Photography for people who believe in love.
— Justin & Mary, Wedding Photographers
You don't need to pen a manifesto or record a video with soft music and beautiful prose. But you can figure out what makes you tick and share a little of that.
My Dad was a photographer and a teacher. I think I might have inherited some of this photography coaching gene.
I love photography, but I love sharing it even more. I get my thrill from helping someone else understand how to create with a camera. That's my why. What's yours?
Show your work
You know this one. It is common to many photography blogs. Share a photo from your last shoot and a few lines about it. Tell us about where and how you took the image. Think of it as a Facebook post but on your own platform.
Alvin Mitchell does this almost HONY style with his blog, People in this City.
Post each photo with a description or story.
How you did it
Angela Pan does this well. She takes you along with her as she creates photographs for her travel blog. In one post, we join her in a snow storm and in another one, we join her on a walk through First Landing Virginia State Park.
When she shares her photos at the end of the video, we are looking forward to seeing what she created. By involving us in the process, we become invested in the result.
Create your own reality TV. Show us how you create your magic.
Teach as you learn
If you don't think your photography is ready for prime time, then teach as you learn. You can state your big goal up front, and invite your readers to take the journey with you.
Pat Flynn is a blogger and podcast who created a whole brand around this philosophy. He calls himself the crash test dummy of internet marketing. "Let's see what works," he blasts his slogan across his website.
He didn't start out claiming to be the expert, but along the way everyone accepted him as the expert.
Behind the scenes
Can we peek behind the curtain? You might be surprised how curious your readers would be about what happens behind the scenes.
Jenna Martin uses Periscope to show what happens as she does her underwater photography shoots. In episode 053, she shares how she broadcasts her photo shoots to help cultivate an audience.
Let your viewers see how you create your magic.
How you help one person
Have you ever helped someone understand what you do? That conversation can be a potential blog post idea. I use this strategy with my Ask Lyn posts.
If you ask me a photography question, I might answer it in a podcast format. That's the way I get a lot of my podcast and blog post ideas. I just blog about the things we discuss on our Meetups and photo tours.
Answer your FAQs
You can take the last strategy to the next level by answering all your FAQs. Whenever somone asks a question about what you do, jot it down. As the questions pile up, think of ways to answer them as potential blog posts.
Tell your stories
It doesn't matter which strategy you choose, you will be more effective if you wrap your post in a story. We are hard wired to follow stories.
It's the reason I began this post telling you about my client's reaction.
Using a story helps me to make the issue real. You can do the same thing, too.