030 - How leading with your values can help you differentiate your personal brand from your competition

Jul 26

Written By Lyn Morton

This week, I was all set to buy some gear from Cleveland’s Major League Baseball team, and I’m not a fan of Cleveland. To be honest, I barely even watch baseball. But I thought about plucking out my credit card and ordering a Cleveland jersey.

Why? Cleveland had just made a statement by changing the name of their mascot from the Indians to the Guardians. I wanted to make a statement by supporting that decision.

In fact, I went on to make a statement on my Facebook page praising their decision.

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Lyn Morton

When creative types think of launching their second career or side hustle doing the work we love, we often look around and think ‘so many people already have businesses doing the same thing. How will I ever stand out or differentiate myself?’

Lyn Morton Creative helps you build a personal brand based on your unique skills, values, and experiences. This helps you design a business that attracts your best customers, forms deeper connections with them, and turns them into raving fans.

https://www.lynmorton.com

030 - How leading with your values can help you differentiate your personal brand from your competition

In fact, I went on to make a statement on my Facebook page praising their decision.

Listen to the podcast

View the slides

031 - How your story can be the one critical factor in an irresistible personal brand

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