034 - The best software to run a personal branding business and why
“The right tool for the right job!” That’s what my Dad always counseled when he roped me into doing a carpentry project with him. The right tool can make a job so much easier. The wrong tool and you could be struggling.
I’ve found the same thing works for the tools I use to build my personal branding business. The wrong tool usually requires lots of extra steps to do basic tasks, looks unprofessional to your customers, and doesn’t work well with the other apps in your workflow. The right tool simplifies tasks, is easy to set up, and makes it easier to run your personal branding business.
I am in the process of migrating my business over to the Kajabi platform, and I can’t help but think that this is the perfect software to run your personal branding business. I’ll tell you what I mean in this episode.
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First, let’s get some basics out of the way. Just in case this is your first time here with us.
What is personal branding and why is it important?
“Personal branding is the process of creating a public identity for your target audience. It includes sharing your beliefs, purpose, values, and goals.
Personal branding is similar to business branding. The difference is that you are marketing yourself.”
— Entrepreneur Magazine
It’s important because, without it, you will find it much harder to attract your ideal clients or differentiate yourself from everyone else in your field. Personal Branding helps you use what is unique about you and build your business around that. It creates a competition-proof business because no one can be a better you than you.
What is a personal branding strategy?
When it works correctly, your strategy looks like this.
Understanding who you are and what makes you unique.
Creating content that helps define who you are and the value you provide for your ideal audience.
Beginning a relationship with the ones who choose to follow and interact with you.
Use email to nurture the relationship and build an interest in your products.
Creating an offer to provide your product or service that solves a problem for your customer.
Automate and scale that process.
How do I start building my personal branding business?
That’s where Kajabi comes in. You can use it to perform just about every function you need in that process.
In the past, for my courses, I have used Gumroad, Podia, Teachable, Squarespace, and Thinkific.
For email, I have used Constant Contact, Aweber, GetResponse, Mailchimp, ActiveCampaign, and ConvertKit.
For websites and blogging, just Squarespace.
And now I am migrating, courses, email, landing pages, and community to Kajabi.
Kajabi is the platform with the most ways to monetize what you know. Whether it’s online courses, coaching, memberships, podcasts, newsletters, communities, and more — Kajabi gives you all the tools you need to build, market, and sell it with just a few clicks.
Here’s how Kajabi works for personal branding.
Creating content that helps you define who you are and provide value?
Kajabi can create your website, Blog & Podcast.
Beginning a relationship with the ones who choose to follow and interact with you?
Kajabi can create landing pages.
Use email to nurture the relationship and build an interest in your products?
Kajabi can create your email campaigns.
Creating an offer to provide your product or service that solves a problem for your customer?
Kajabi allows you to create offers separately from the products.
Need to automate & scale the process?
Kajabi creates automation pipelines — a series of automated tasks to build complex automations with one click.
Here are the reasons this works so much better than anything else.
All the products work together seamlessly. In the past, I was always having to duct tape on one piece of the puzzle that didn’t quite integrate properly.
Simple to set up and use. It uses the drag and drop interface that I prefer. It also has one-click pipelines to automate what should be complex tasks.
The if/then automation is just that simple.
It’s easy to tailor the site design to your taste.
It provides a very professional presentation to your customers.
They don’t take any of your profits.
When you strip down all the roles you would need any software to play in creating your personal brand, Kajabi is by far the best option to make that happen.
Don’t take my word for it. See for yourself!
Test drive Kajabi for 30 days to launch your personal branding business. Kajabi normally gives 14 days free to try their software. Use the link below to extend that time to 30 days.
Note: This is an affiliate link. If you use it, you won’t pay any more for Kajabi, but I will receive a small compensation for your membership.
