035 - From fancy gallery to sales machine. How to outfit your website to sell

Aug 23

Written By Lyn Morton

Looking back, I kinda feel bad for the guy.

When I was at Canon USA, we got pitched by a lot of photographers. I’m used to hiring photographers during my communications career in the defense industry, but at Canon, it was a core part of my responsibilities.

I remember meeting a photographer on the PhotoPlus USA tradeshow floor. We’ll call him Paul. He stopped by to say he’d love to work with us and gave me his card.

Back at the office, I pulled up his site, and his work was BEAUTIFUL, but I knew I would never hire him. I sent his site around to my colleagues for their input, and one by one, they responded with the same analysis. Great work, but not right…for us.

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Lyn Morton

When creative types think of launching their second career or side hustle doing the work we love, we often look around and think ‘so many people already have businesses doing the same thing. How will I ever stand out or differentiate myself?’

Lyn Morton Creative helps you build a personal brand based on your unique skills, values, and experiences. This helps you design a business that attracts your best customers, forms deeper connections with them, and turns them into raving fans.

https://www.lynmorton.com